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What's Your Niche?

If your company focuses on B2B, AI, water tech, agtech, fintech, SaaS, sustainability, travel, or travel tech you've come to the right place!

I'm a freelance tech writer with 15 years of experience in the tech industry, and 10+ years of that have been focused on content marketing. I've also been travelling non-stop since I was 25. I have lived and worked on a variety of continents over the years (including Asia, Africa, Europe, and North America).

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My passion is technology! I love collaborating with innovative companies that are pushing the envelop of what's possible and thinking about how to make the future a friendlier, more productive, and sustainable place. 

 

Whether you are in travel, or tech (or traveltech!), I TAKE your complex ideas, client personas, and marketing strategy, and MAKE content that engages and educates your audience while aligning with your marketing goals. 

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My ideal clients know what they want, understand the power (and ROI) of a sound content strategy, and are ready to collaborate on exciting projects that will help them gain more leads, likes, shares, and visibility for increased sales and customer satisfaction. 

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Guess Who Understands your Pain Points? (me.)

For 10+ years I've been helping organizations just like yours get the message out, engage with new and existing audiences, and showcase thought leadership.

Does this sound familiar?

You have a lot of ideas for content, but you just don’t know how to communicate your product or service's value succinctly.

 

You have a complex technological solution and you need someone who can streamline your messaging to make your audience understand your unique value proposition.

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You have dozens of ideas for content (including) how-tos, strategies, and best practices (whether it's flight hacks or tech tricks) that you want to share with your customer base - but simply don't have the time time to organize and disseminate it all.

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You want to get better at building out a content pipeline so you can begin to release valuable content to your users base at a regular cadence.

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Or maybe...

You’re starting from square one but don’t know exactly where to start. 

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Here's Why I Can Help

My goal: To know your business inside and out so I can communicate your values and value proposition to your niche audience for you.

01

I understand Technology.

I work with clients that are on the cutting edge of technology in their respective fields. When I begin working with a new client, where possible, I like to play with their product or service to get a sense of the user experience from a real user perspective. 

02

I got my start in startups.

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I turn complexity into simplicity.

Working with startups has taught me, when it comes to marketing, every company thinks and acts like a little bit scrappy: always pivoting and iterating content to reach and resonate with new audience segments. I understand the startup mentality, so I know how to pivot, spot new opportunities, and look at your marketing approach from beginning to end with new eyes.

Most products or services are an amalgamation of many different types of technologies and innovative approaches. What I do best is take the complexity and find the headlines in order to make your product or service accessible and understandable to different audiences. 

04

I travel. A lot.

Travelling has taught me a lot - how to think on the fly, manage expectations, change plans, and go with the flow. While zigazigging the globe certainly helps with writing about travel experiences, it's also equipped me with the ability to think outside the box for all types of clients that may be looking for a new angle or approach.

Working with me: What to expect.

Some clients have extensive briefs and style guides, others have vague, carefree ideas about what they are looking for. Some clients prefer to communicate via Slack or Trello or Asana...and some prefer to send off a quick email with a few thoughts.

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Here's what I do: I slide into your existing workflows and get it done (whatever it is). My whole vibe is to meet clients where they are so that content creation becomes an exciting, ongoing project and not one more box to check off on your to-do list. 

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So if you have existing processes, great! If you don't...would you like me to help you to create some? 

 

My goal: to make your life easier by nailing style, hitting deadlines, and submitting drafts that are as to close to perfect on the first pass as I can get - to make content development and expansion easy breezy.  

My Collaborators

Different companies have different structures and approaches. I don't just work with editors or content managers. Depending on your company and its needs, I'm ready to partner up with a variety of people across various departments...or work one-on-one with creators or CEOs.

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Startups, Series A, Series B, and Series C companies

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CEOs, C-suite, VPs, marketing managers, content managers

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Cross-functional teams (customer success, marketing, business development, sales)

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Fellow travellers (bloggers, travel publications, etc.)

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