TAKE+MAKE MEDIA

What is retention ABM and how can marketers put it into practice.

A step by step on how to leverage contextual targeting in ABM to get the most out of events.

Blog: How to leverage ABM to cross and upsell.

Case study for KETOS, a digital water quality monitoring company, based on a project conducted with the military.

Case Study: Protecting the sacred waters of Kumbh Mela

Case study based on a KETOS project for recycled municipal water.

Case study: water quality monitoring for aerospace.

In our work at KETOS, where we help companies monitor and manage water quality, we’ve observed a troubling (often ongoing) pattern across industries. Many still tend to approach compliance with environmental regulations

B2B conferences require significant investment in budget, time, and team resources. Yet most event measurement still relies on surface-level metrics like booth scans or badge swipes.

Every 12 years, in India, tens of millions of worshippers converge to celebrate a unique cosmological event known as the Maha Kumbh Mela.

Most visitors to Rome want to hit up the bucket-list items: the Colosseum , Vatican City , and the Trevi Fountain . While these sites...

The advent of generative AI, epitomized by applications like ChatGPT, Claude, and Perplexity, has transformed the technology landscape...

The Amalfi Coast truly is a dream destination — picture breathtaking cliffs, crystal-clear azure waters, and charming coastal towns. For...

Businesses are evolving and companies with legacy CPQ (Configure, Price, Quote) solutions are facing significant challenges in meeting...

AI (Artificial Intelligence) was once the stuff of science fiction and distant dreams. Now, remarkably, its practical applications are...