How to use geofencing to maximize conference and event attendance
- Nicole
- Jan 17
- 1 min read
B2B conferences require significant investment in budget, time, and team resources. Yet most event measurement still relies on surface-level metrics like booth scans or badge swipes.
These signals tell you who showed up, but not whether that presence translated into real buying intent.
What if you could target all event attendees and translate real-world presence into measurable digital behavior at the contact level? That kind of visibility unlocks intent signals traditional event tracking can’t, such as:
Who engaged
When they engaged
How event attendance influenced their buying journey
With these insights, events shift from passive brand moments to active intent-generation opportunities, enabling timely follow-up and more effective sales activation. To gain access to that level of visibility, geofencing becomes a critical part of your event strategy.
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