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How B2B teams with rapid sales cycles turn anonymous website visits into demos
Rapid sales cycles run on momentum. If your average deal closes in two weeks to a month, you don’t have time for multi-month email drips, slow account warming, or waiting for a perfect “account-level” signal.
Retention with ABM: A smarter way to protect and grow revenue
What is retention ABM and how can marketers put it into practice.
How to use Contextual for Events
A step by step on how to leverage contextual targeting in ABM to get the most out of events.
How to Cross Sell and Up Sell with ABM
Blog: How to leverage ABM to cross and upsell.
Case Study: Military & Water Quality
Case study for KETOS, a digital water quality monitoring company, based on a project conducted with the military.
Case Study: Kumbh Mela
Case Study: Protecting the sacred waters of Kumbh Mela
Case Study: Recycled Water
Case study based on a KETOS project for recycled municipal water.
CASE Study: Aerospace
Case study: water quality monitoring for aerospace.
Taleb’s Turkey and the Real Cost of Non-Compliance
In our work at KETOS, where we help companies monitor and manage water quality, we’ve observed a troubling (often ongoing) pattern across industries. Many still tend to approach compliance with environmental regulations
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